Society Atlanta

811 Peachtree St. NE, Atlanta, GA

EQUITY INVESTMENT: US$61,200,000
TOTAL UNITS: Over 460 Residential Units
DEVELOPER PARTNERS: PMG

Greybrook invested equity capital alongside PMG and will oversee their development of the Society Atlanta project.

Located at the intersection of 6th Street NE and Peachtree Street NE, the site is situated in the heart of Atlanta’s growing and vibrant Midtown neighbourhood. The development site is within walking distance of several area amenities and shops, nearby transit stations, and outdoor activities, including the Atlanta Beltline, Piedmont Park, and Atlanta Botanical Gardens.

Midtown is one of Atlanta’s most coveted residential markets, offering urban living with a neighborhood feel and it is a premier business location and centre of innovation and talent. Midtown is home to Georgia Tech’s main campus, Emory University Hospital Midtown, and Tech Square, a multi-block district containing the highest density of start-ups, corporate innovators, academic researchers, and students in the entire southeastern United States. Microsoft, Google, Facebook, and BlackRock have each recently announced plans to expand their business into Midtown Atlanta, which are expected to bring jobs and attract talent to the neighbourhood.

COMPLETION VALUE*: $USD298.6M
*Total completion value estimated at time of investment